Tag: American Culture
Read posts about American culture on Sentient Decision Science’s implicit market research blog.
Who is your brand's out-group? What Reagan, Obama, Ford and Miller Lite all have in common
A compelling out-group can be one of the most galvanizing forces of in-group loyalty. This is as true for playground cliques as it is for presidential candidates. This human truth applies to brands as well, and you can use it to your advantage in the way you communicate with your customers. Whether you use inspirational […]
Financial Behaviors Index® wins National Media Award
First Command Financial Services has won a 2011 Bulldog Award for Excellence in Media and Public Relations for the Financial Behaviors Index®. Created in 2008 by First Command, the Index is a research initiative that provides timely consumer data to journalists and the news media. The Index assesses trends in the American public’s financial behaviors, […]
It’s Not in Your Words, It’s All Over Your Face
All social psychologists must deal with a conundrum implicit in all human behavior: the problem of self-reporting. Self-reporting is exactly what it sounds like: it’s what people say about themselves – their emotions, motivations, and feelings.
Vader vs. Eminem: Using the force of subconscious self-identification to boost your brand
Admitting that a brand is part of your self-identity is difficult to do. Can you imagine admitting to the following “Pepsi is part of who I am.”? Or this: “Starbucks represents how I want to present myself as a person.”? Those are easy to dismiss off the cuff, yet years of research tells us that […]