Read academic posts on Sentient Decision Science’s implicit market research blog.
Researchers and insights managers were given a dual role at this year’s The Market Research Event (#TMRE13): “Protecting the Science of Understanding while Translating Insight into Confident Business Decisions.” Whew! That’s a mouthful.
At Market Research in a Mobile World (#mrmw) last week in London, the discussion of how to move forward with mobile research without losing the advantages of advanced research methods was a hot topic. TNS made an important observation that the industry needs a guide on when advanced methods are required and when simple explicit […]
This is an exciting time for researchers who like innovation, and also a scary time for our industry. Attending IIeX in Philadelphia in June was eye-opening for many attendees, and produced a significant outpouring of praise and interest across the innovator community in Market Research (MR). One of the more common themes covered at IIeX included the […]
If you’re interested in establishing and maintaining your brand as your targeted customers’ preferred choice (and why wouldn’t you be?), understanding and applying Predecisional Distortion – a behavioral economics irrationality – could be your answer. In this article, we define Predecisional Distortion and describe how you can apply it to establish and maintain your brand’s […]
Complete the sentence. Every kiss begins with ____. If you consider yourself a marketing buff or a jewelry aficionado, you probably recognize the Kay Jewelers tagline: Every kiss begins with Kay™. Read that again and you might experience one of two reactions.