High Value Shopper Study
We identify a segment of High-Value female shoppers who spend at least $4,500 annually on apparel for
themselves; exhibit high loyalty to both brands and retailers; and shop on average at least once a week. The study details four distinct strategies that the High-Value shopper is utilizing to feed her shopping hunger during this recession. The findings tell the story of new “survival tactics” that high-value shoppers are employing in a recession economy, their perception of retailer brands, and strategies retailers can employ to capture their attention now, creating long-term relationships with these shoppers into the future.
$6,499.00
