Sentient Selected as EXPLOR Award Finalist
By Aaron Reid
November 2, 2011
A world-class judging team has selected Sentient Decision Science, with partner PepsiCo, as a finalist for the most compelling, high impact example of innovation and technology advancing research in 2011. Sentient and PepsiCo are joined by an elite field of finalists including Hewlett-Packard, QualVu, Microsoft, and Blue Ocean. 
Our work that gained the selection focused on the application of the Choice Architecture principle of Hedonic Bundling and Quantitative Emotion Modeling. Inspired by Kahn and Dhar (2010), we revealed framing and mental accounting effects to significantly boost preference for bundled product offerings. The power of quantitative emotional modeling is substantial and can reveal insights not previously known. You can run through a demo of our implicit emotional measurement tool here. When this method is coupled with Applied Choice Architecture principles, the results provide broad reaching strategic and tactical marketing guidance. The future of marketing can be found today in the behavioral science literature. Come join us on this ride.
Our work that gained the selection focused on the application of the Choice Architecture principle of Hedonic Bundling and Quantitative Emotion Modeling. Inspired by Kahn and Dhar (2010), we revealed framing and mental accounting effects to significantly boost preference for bundled product offerings. The power of quantitative emotional modeling is substantial and can reveal insights not previously known. You can run through a demo of our implicit emotional measurement tool here. When this method is coupled with Applied Choice Architecture principles, the results provide broad reaching strategic and tactical marketing guidance. The future of marketing can be found today in the behavioral science literature. Come join us on this ride.
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