Message & Ad Testing

Sentient testing ensures that you are getting the right message to the right people. Companies that take the time to test their creative gain the confidence that their communication is on target and will move the market in their desired direction. The Sentient testing approach is based on sound social science methods to ensure that you get the right answer.

Sentient testing embraces the power of emotion and recognizes its ability to move markets. Emotional response is a key variable that messages and copy are vetted against. Sentient concept testing shows which creative solutions generate the most:

• Positive "approach" emotion
• Negative "avoidance" emotion
• Favorability
• Purchase likelihood
• Brand attribute associations
• Humor
• Memorability

Sentient concept testing quickly turns data around to clients, giving you clear creative direction from the minds of your target market, with a statistical confidence that is so often lacking when going to market with a new message. With the data we provide, your creative teams can evolve messaging concepts, emphasizing effective messaging points and de-emphasizing others.

Sentient concept testing includes:

• Advertising (TV, Radio, Print, Online banners) – including video and audio files and high resolution graphics.
• Logos
• Taglines
• Message content
• Copy
• Website click testing

Sentient conducts testing within your target market whether that is local, national or global, including the attitudinal and behavioral segments within those markets.

Click here to learn how we work with advertising agencies.