Advanced Analytics

The insight that a team of analysts can unearth from a mountain of data will only be as good as the dirt they’re digging in. Having the right mountain of data is first dependent on identifying the right group of people to interview or internal data to mine. After all, if you’re not talking to the right audience, or you’re not analyzing the right behavioral variables, it doesn’t matter how well you crunch the numbers…as they say in this business “garbage in, garbage out”. Advanced analyses are only as good as the data that is being analyzed. It is imperative that the right audience is identified, the right research design is implemented, and the right questions are being asked.

Sentient advanced analyses are founded on the right data and provide insight on the right audiences. The Sentient approach of defining objectives, identifying the population, crafting an appropriate research design and delivering advanced analysis, provides our clients with a deep actionable understanding of the drivers of behavior in their target markets.

Building on that sound foundation, Sentient advanced analytics include insight from the forefront of statistics including:

• Linear and non-linear forecasting
• Multivariate analysis of variance
• Genetic algorithm optimization modeling
• Hierarchical Bayesian estimation of utilities
• Proportional difference modeling

Sentient business consultants take the insight from those statistics and translate them into business advantage for our clients through:

• Strategic marketing recommendations
• Operational improvement targets
• Innovative process change solutions
• PR headline generation strategy