Sentient Decision Science, Inc., is a full service market research and consulting firm that handles research
design, data collection, project management, high end analysis, behavioral data
modeling and business recommendations and consultation.
Our data collection capabilities
include online, telephone, mail and in-person methods. We commonly combine qualitative
and quantitative research methods to provide the insight our clients need for
their business questions. Research solutions include surveys, choice studies,
in-depth interviews, customer inquiries, and focus groups. Analysis often combines
attitudinal information with customer behavioral modeling to forecast purchase
trends and market sales.
The work of covers business to business and business to
consumer research questions. We have experience in a variety of industries with
special vertical expertise in Financial Services, Retail, IT, Consumer Electronics,
Health Care and Professional Services.