Sentient Articles

Sentient Decision Science Academic Articles

• Reid & Gonzalez-Vallejo (2008) Emotion as a tradeable quantity. Journal of Behavioral Decision Making
• González-Vallejo, C., & Reid, A.A. (2006). Quantifying persuasion effects on choice with the decision threshold of the stochastic choice model. Organizational Behavior and Human Decision Processes, 100(2), 250-267.
• González-Vallejo, C., Reid, A. A, & Schiltz, J. (2003). Context effects: The proportional difference model and the reflection of preference. Journal of Experimental Psychology: Learning, Memory, & Cognition, 29, 942-954.

Sentient Decision Science Trade Presentations and Symposia

• Automatic Brand Associations: A practical method for marketers to measure non-conscious associations with their brand.
• Tapping the consumer non-conscious mind: Using classic cognitive psychology to reveal the non-conscious drivers of behavior.
• Diamonds, Dollars and Dates: Decisions described by a proportion of emotion mechanism