What kinds of insights can you give your clients with Sentient Prime?

Christina Luppi
Sr. Manager of Marketing

Cyrus McCandless Director of Behavioral Science discusses how Sentient Prime the was used to track brand equity over time.


Sentient Prime provides instant market research insights to help you understand consumer behavior. You can set up your own implicit research studies in minutes to reveal consumer emotional and cognitive associations for:

  • Brand Tracking
  • Brand Positioning
  • Package Testing
  • Product Testing
  • Concept Testing
  • Advertising Testing

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