IIeX Forums 2015: Don't Miss "The Consumer Sense of Self" and Our Implicit Workshop
IIeX has shifted to two individual programs. Day one on November 9 is the Behavioral Marketing Forum (BMF) while day two on November 10 is the Nonconscious Impact Measurement Forum (NIMF).
The Consumer Sense of Self: Are We Truly Sentient?
LOCATION: TBD
DATE: Tuesday, November 10, 2015
TIME: 2:20-2:40 p.m.
Dr. Reid will lead one session November 10 at NIMF when he is scheduled to present “Creating Scalable Measurement Approaches” in Module 3. In the session, Dr. Reid will discuss how the connection of the self with brands manifests in unique neural processing which can provide deep business insights. The creation and regulation of personal identity is one of the most powerful psychological factors that influence human behavior. Dr. Reid will bring the history of research on the sense of self to life in practical and meaningful ways for marketers.
A series of consumer case studies on how the connection of the self with brands manifests in unique neural processing, emotional motivations following ad exposure and premium brand equity will traverse a path from biological underpinning to brand positioning imperative.
The session will feature new findings from the Sentient Consumer Subconscious Research Lab showing why measurement of the consumer self concept must capture truly implicit connections and illustrate how any researcher (supplier or client) can now execute these scientific studies in their own research programs.
Join Us November 11 for a Half-Day IRT Workshop
LOCATION:
Midtown, New York City
(Exact location TBD)
DATE: Wednesday, November 11
TIME: 9:00 a.m.-noon (Registration begins at 8:30 a.m.)
Don’t head home just yet. On Wednesday, November 11 Sentient Decision Science is hosting the official IIeX Forums Workshops, a half-day intensive titled, “Implicit Insights: The Science Behind It and How to Integrate it Into Your Research.”
In this workshop, participants will gain deep knowledge into implicit methods and how to incorporate them into their existing research framework. The sessions will feature hands-on training from five expert behavioral scientists, technologists and insights professionals.
The session will include one-on-one interaction and training with implicit research technology and a robust dialogue on best-practices for design and business application.
Participants will walk away from this workshop with their own implicit research study ready for deployment and the knowledge of how to create new implicit studies for brand positioning, concept testing, ad testing, package testing and more.
• Science behind implicit methods (Aaron Reid, Ph.D., Chief Behavioral Scientist and Cyrus McCandless, Director of Behavioral Science)
• Data that results from implicit testing (Nate Decker, Ph.D., Behavioral Scientist)
• Business applications for implicit research (Stephen Springfield, Senior VP, Brand Strategy)
• Practical design and survey integration (Clint Taylor, VP, Strategic Tehnologist)
This workshop is highly relevant for both client and supplier-side researchers as Sentient Prime SaaS enables global access to the consumer non-concious. This exclusive workshop is invitation only, but FREE for attendees of the IIeX Forums.
Register With Our Code to Receive 25% Off
That’s right! As a platinum sponsor of NIMF and the IIeX Forums, we’re able to offer our readers 25% off registration to the event, which can apply either to the two-day ticket or the individual days.
Just head to the IIeX Forums registration page, click “enter promotional code” above the Order button, then enter: SENTIENT25. Complete the payment process to receive 25% off your IIeX registration.
Stop By Our Booth at IIeX Forums 2015
This forum, which takes place on day two of the IIeX Forums event, will focus on making nonconscious measurement practical for marketers.
Stop by our booth to see our implicit research technology in action. We’ll be onsite demoing the Sentient Prime™ software and distributing literature regarding Sentient’s proprietary implicit research technology.
Our representatives are always nearby to explain how it all works and help you address the best ways to bundle Sentient’s tools with your existing technology.
We look forward to connecting with you at IIeX Forums and NIMF 2015!
