Center for Automatic Brand Associations

The Center is sponsored by Sentient Decision Science, Inc., with the goal of creating a global resource of knowledge on how associations with brands are made. We are a group of professionals with a common passion for understanding human behavior. Our research at the Center aims to uncover new knowledge on the branding process, develop and test new scientific mehods of measuring consumer associations with brands, and deliver those advances to the marketplace to move our global knowledge forward. We conduct research on an ongoing basis to develop and refine brand measurement methods.