Somewhere Over the Rainbow – Pride 2022 Webinar
Learn how scientific evidence is used to uncover ad success or failure of Pride 2022 advertising.
Category: Human Emotion & Motivation
Blog posts on human emotion & motivation by Sentient Decision Science, a global leader in implicit research.
Somewhere Over the Rainbow: How Marketers Can Support Pride Month and Avoid Rainbow-Washing
Join us on June 30th to look at Pride Month 2022 advertising. Using Sentient Insights’ emotion intelligence platform, Dr. Aaron Reid will demonstrate how Sentient’s technology pinpoints the emotionally-charged moments and how consumers are influenced after viewing Pride 2022 ads.
The Golden Age of Research is Here – IIEX North America 2022
Dr. Aaron Reid presented a brief history on the reasons why non-conscious measures are growing rapidly in popularity due to the limitations of traditional research methods at the recent IIEX North America 2022 conference in Austin, TX.
Will Smith’s Reputation Takes a Hit
The buzz around the Oscars this year has been emotional for all the wrong reasons. Rather, the buzz this year has been all about the emotion driven actions of Will Smith. Using RAPID Subtext, a communications testing product that combines changes in the implicit mind with moment-by-moment emotional expressions on the face, to reveal the emotional engagement and implicit influence of the moment on perceptions of Will Smith.
Dr. Reid Provides Commentary on the End of Behavioral Science MRX Trade-Offs Between Efficiency & Validity in GRIT Insights Practice Report
Sentient’s CEO and Founder Dr. Aaron Reid provides commentary on the rise of Behavioral Science research approaches in the latest GreenBook GRIT Insights Practice report.
Joe Sauer Explores Whether It Is Possible to Re-Design the Payment Sound Experience
Sentient’s Joe Sauer, SVP & Managing Director for the UK & EU, reveals why today’s payment experiences tend to trigger negative emotions among shoppers. In partnership with Made Music Studios, Joe explores whether it is possible to use sound to transform the payment experience into an emotionally positive one.