Dr. Aaron Reid, the Chief Behavioral Scientist at Sentient Decision Science, highlights the impact on creative agencies when they apply implicit, emotional measurement techniques to creative asset testing. In this…Read More
What made Pizza Hut Grilled Cheese Stuffed Crust Pizza one of the more successful new products of the last year? Emotion, of course.
Recently, Facebook IQ and Sentient Decision Science collaborated on a project to find out how people truly feel about Facebook and Instagram feeds. In the past, Facebook had used surveys,…Read More
At the most recent IIeX event, 19 partner corporations—including Facebook, Instagram, and Red Bull—sought meetings with insights suppliers from 26 different client groups. Partners had their pick of a variety of offerings,…Read More
In January of 2017, Sentient will celebrate its 10th anniversary. Ten years of providing access to the human non-conscious fills us with emotion and also stirs conscious reflection on what…Read More
“This is the only case study we’ll need for a long time to illustrate why we can’t rely solely on what people say in a survey or a poll.” –…Read More
As a market research firm well-versed in quantifying emotion, we know the direct link between emotion and advertising effectiveness. The functions of emotion in ads can take viewers on a…Read More
Malcolm Gladwell is a great writer. He possesses a rare ability to translate arcane academic experimentation into easily understood and compelling narrative. “Blink,” his breakthrough popular science book on non-conscious…Read More