Category Archives: Human Emotion & Motivation

Blog posts on human emotion & motivation by Sentient Decision Science, a global leader in implicit research.

Aaron NMWF

Measuring Emotion to Inform Creative

Jeremy Clough
Vice President, Product & Marketing Strategy

Dr. Aaron Reid, the Chief Behavioral Scientist at Sentient Decision Science, highlights the impact on creative agencies when they apply implicit, emotional measurement techniques to creative asset testing. In this…Read More