Caffeine is keeping New Englanders up at night

By Meghan VH
March 26, 2010
Sentient collaborated with Schneider Associates and Zeo Inc. – purveyors of the first personal sleep coach system – to find out what’s keeping Americans up at night. Not surprisingly, job-related stress is the #1 sleep stealer, followed by nighttime noises (e.g., a snoring spouse) and caffeine.
Regionally, just over one-half of Californians (51%) are kept up at night by job-related stress, 43 percent of New Yorkers are kept up at night by nighttime noises and 42 percent of New Englanders blamed caffeine as their sleep stealer.
Check out our latest research reported in the Boston Globe:
Joe overload a menace to New Englanders
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