Television commercials. Product placement. Celebrity branding. Digital signage. Mobile advertising. Flash dances?? Yep. A flash dance is just that: marketing. A very effective and contagious form of marketing, to say the least. If you are not familiar with flash dances, then first go watch “The T-Mobile Dance” that took place in London’s Liverpool train station […]
Dan Ariely, the James B. Duke Professor of Behavioral Economics at Duke University and author of Predictably Irrational, recently published an insightful article in the Harvard Business Review titled “The End of Rational Economics.” Following the global economic crisis, it has become painfully apparent that individuals do not always make rational decisions and the invisible […]
Imagine the following scenario for a moment. You have been dating Brian for some time. He has been with you through thick and thin; your strong emotional connection can weather any storm. He is completely loyal and faithful to you. However, one day, you realize that his wealthy friend, Ryan, is pretty darn attractive. You […]
Let’s face it. We’re still in an economic crisis. We can be sure of that. There were 467,000 jobs lost last month alone, and the unemployment rate is projected to rise to 10% by the end of the year. The number of housing foreclosures in the first half of this year was up 15% from […]
It seems that the Academy of Motion Picture Arts and Sciences just fell into the same trap as the producers of The Bachelorette (See previous blog). According to The New York Times, “The Oscars just got a whole lot bigger.” Instead of the typical five nominees for best picture, the Academy recently announced that it […]