We are proud and excited to announce that we have surpassed two hundred million implicit datapoints from over 2,000,000 respondents on our Sentient Prime implicit research platform, compiling the largest…Read More
We asked Dr. Aaron Reid, Founder and Chief Behavioral Scientist at Sentient Decision Science, a few of the questions that we most frequently receive from our audience: What can measurements…Read More
Every year, we find inspiration and energy at Greenbook’s flagship conference, IIeX NA in Atlanta. This year was the biggest and arguably the best event yet, with dozens of new…Read More
If you took your family to the movie theater this weekend and dropped a small fortune on premier tickets, buttery popcorn and bubbly sodas… you’re not alone. People around the…Read More
John Drake the Director of Business Development at Sentient prepares for IIeX Europe and discusses what’s new with Sentient Prime’s implicit platform and the impact it’s having on the European…Read More
Forbes reported this week about the Top 3 Disruptive Marketing Trends of 2018 and the focus for marketers is all about creating emotional connections with consumers. Billee Howard, who is…Read More
If you missed us at TMRE in Orlando, Florida, don’t worry. We have the full Sentient lecture: “Putting Emotion Into The Equation”! Aaron A. Reid, Ph.D., Chief Behavioral Scientist, and…Read More
In this interview Stephen Springfield, EVP at Sentient, is asked:”What can you expect when you add emotional measures to your research?”. Stephen describes the challenges surrounding concept testing and how…Read More
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