If you took your family to the movie theater this weekend and dropped a small fortune on premier tickets, buttery popcorn and bubbly sodas… you’re not alone. People around the…Read More
Incredibles 2 Scores Big With Ad Test and at Box Office
Author Archives: Christina Luppi
The Impact of Implicit In Europe
John Drake the Director of Business Development at Sentient prepares for IIeX Europe and discusses what’s new with Sentient Prime’s implicit platform and the impact it’s having on the European…Read More
Adding Emotion to Marketing is Crucial for Brand Strategies in 2018
Forbes reported this week about the Top 3 Disruptive Marketing Trends of 2018 and the focus for marketers is all about creating emotional connections with consumers. Billee Howard, who is…Read More
Putting Emotion Into The Equation – A TMRE Lecture
If you missed us at TMRE in Orlando, Florida, don’t worry. We have the full Sentient lecture: “Putting Emotion Into The Equation”! Aaron A. Reid, Ph.D., Chief Behavioral Scientist, and…Read More
Don’t Kill All Those Good Ideas: How To More Accurately Test Your Concepts in an Unpredictable Marketplace.
In this interview Stephen Springfield, EVP at Sentient, is asked:”What can you expect when you add emotional measures to your research?”. Stephen describes the challenges surrounding concept testing and how…Read More
Sentient Accelerates Growth with New Office in London!
PORTSMOUTH, N.H., Sept. 12, 2017 — With over a decade of pioneering and award-winning work in behavioral science research & technology, Sentient Decision Science has opened a new office in London,…Read More
What kinds of insights can you give your clients with Sentient Prime?
Cyrus McCandless Director of Behavioral Science discusses how Sentient Prime the was used to track brand equity over time. Sentient Prime provides instant market research insights to help you understand consumer…Read More
Dr. Reid on Sentient’s 10-Year Anniversary: The Best Is Yet to Come
This year Sentient celebrates its 10 year anniversary. It’s an emotional milestone for any company, but as founder Dr. Aaron Reid has a Ph.D. in behavioral science with a focus in…Read More
