We’re excited and honored to announce that Sentient Decision Science was selected as the winner of the 19th annual EXPLOR Award for our work with Man Made Music on the…Read More
Sentient Honored with the 2018 EXPLOR Award
Author Archives: Christina Luppi
Throwback Thursday: Reflecting on Emotional Control
Back in 2009, Dr. Aaron Reid discussed our love/hate relationship with emotion. When our emotions are running high, we necessarily have less cognitive resources accessible and thus we have less…Read More
Set the Stage (or the Table!) for SXSW 2019!
We are really excited about our work with the Produce Marketing Association (PMA) this past year, and now we have the chance to bring it to the world stage at South…Read More
THESE ARE THE DATAPOINTS YOU’RE LOOKING FOR – 200 Million Implicit Measures!
We are proud and excited to announce that we have surpassed two hundred million implicit datapoints from over 2,000,000 respondents on our Sentient Prime implicit research platform, compiling the largest…Read More
What Can Measurements of System 1 Predict?
We asked Dr. Aaron Reid, Founder and Chief Behavioral Scientist at Sentient Decision Science, a few of the questions that we most frequently receive from our audience: What can measurements…Read More
From the Mind to the Bottom Line
Every year, we find inspiration and energy at Greenbook’s flagship conference, IIeX NA in Atlanta. This year was the biggest and arguably the best event yet, with dozens of new…Read More
Incredibles 2 Scores Big With Ad Test and at Box Office
If you took your family to the movie theater this weekend and dropped a small fortune on premier tickets, buttery popcorn and bubbly sodas… you’re not alone. People around the…Read More
The Impact of Implicit In Europe
John Drake the Director of Business Development at Sentient prepares for IIeX Europe and discusses what’s new with Sentient Prime’s implicit platform and the impact it’s having on the European…Read More
