At IIeX Behavior this year, one of the highlights was this informative and entertaining panel discussion on “The Business Impact of Behavioral Science”, which was moderated by Stephen Springfield, EVP/CMO…Read More
This week, Man Made Music’s (MMM) Kevin Perlmutter was featured on WIRED Magazine’s website, sharing research that was a culmination of years of collaboration between Sentient and MMM. This research led…Read More
We’re excited and honored to announce that Sentient Decision Science was selected as the winner of the 19th annual EXPLOR Award for our work with Man Made Music on the…Read More
Back in 2009, Dr. Aaron Reid discussed our love/hate relationship with emotion. When our emotions are running high, we necessarily have less cognitive resources accessible and thus we have less…Read More
We are really excited about our work with the Produce Marketing Association (PMA) this past year, and now we have the chance to bring it to the world stage at South…Read More
We are proud and excited to announce that we have surpassed two hundred million implicit datapoints from over 2,000,000 respondents on our Sentient Prime implicit research platform, compiling the largest…Read More
We asked Dr. Aaron Reid, Founder and Chief Behavioral Scientist at Sentient Decision Science, a few of the questions that we most frequently receive from our audience: What can measurements…Read More
Every year, we find inspiration and energy at Greenbook’s flagship conference, IIeX NA in Atlanta. This year was the biggest and arguably the best event yet, with dozens of new…Read More
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