PORTSMOUTH, N.H., Sept. 12, 2017 — With over a decade of pioneering and award-winning work in behavioral science research & technology, Sentient Decision Science has opened a new office in London,…Read More
Cyrus McCandless Director of Behavioral Science discusses how Sentient Prime the was used to track brand equity over time. Sentient Prime provides instant market research insights to help you understand consumer…Read More
This year Sentient celebrates its 10 year anniversary. It’s an emotional milestone for any company, but as founder Dr. Aaron Reid has a Ph.D. in behavioral science with a focus in…Read More
Thank you to our many clients and colleagues who have once again voted Sentient Decision Science as one of the Top 50 most innovative research firms in the industry! …Read More
In recent years, implicit research methodologies have grown in popularity and more and more market research suppliers are starting to offer “implicit” technologies to meet these demands, but how do…Read More
The IIeX Forum on Nonconscious Consumers has a special place in our collective heart because its main goal aligns with one of our own: Apply behavioral science to better understand and predict…Read More
“Stories last and facts die,” Kelsey Saulsbury stated on day four of TMRE. The Schwan Company’s manager of consumer insights and analytics held a fun workshop called “Your Voice—the Power to…Read More
The phrase “implicit bias” often carries a nasty connotation. Here’s just one headline from the last four months: “How Racism Persists: Unconscious Bias May Play a Role.” Partiality. Prejudice. Racism. And…Read More
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