The discussion guide had been developed with the keenest attention to the latest projective techniques to uncover what participants “are really thinking, but perhaps not saying out loud” about the…Read More
Results of the Most Memorable New Product Launch Survey are in. A few key findings from the fifteenth annual study between Schneider Associates and Sentient are highlighted online in Forbes. We’ll expand on a few more here….Read More
The staff here at Sentient Decision Science, Inc. comes from disparate backgrounds and skill sets, and we are often able to achieve unique insights for our clients that lead to…Read More
Some choices are hard to make, especially when the options we are faced with are nearly equivalent. Nevertheless we manage to make decisions every day and, buyer’s remorse notwithstanding, we frequently feel satisfied with our choices. And those previously attractive alternatives? Well, we tell ourselves, they were somehow lacking anyway. But have we arrived at that conclusion through rational consideration of each alternative’s objective value, or do we subjectively—and retroactively—adjust the value we place on rejected options in order to feel better about the choice we made?