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Aaron Reid, Author at Sentient Decision Science - Page 3 of 19

Author: Aaron Reid

Founder & CEO, Sentient Decision Science, Inc.

Which Emotion was the MVP of Super Bowl Ad Effectiveness?

by Aaron Reid | Feb 8, 2019 | Ad Testing, Human Emotion & Motivation

The Fastest Way to the Deepest Insights: The Automation of Behavioral Science

by Aaron Reid | Mar 2, 2018 | Human Emotion & Motivation, Implicit Research Technology

The Automation of Behavioral Science and the Future of the Market Research

by Aaron Reid | Dec 21, 2017 | Advanced Research Methods, Consumer Decision Making, Implicit Research Technology

How Do We Overcome Implicit Biases?

by Aaron Reid | Oct 13, 2017 | Advanced Research Methods, Human Emotion & Motivation, Implicit Research Technology

How Emotion Cements New Products in Consumer Memory

by Aaron Reid | Apr 18, 2017 | Human Emotion & Motivation

What made Pizza Hut Grilled Cheese Stuffed Crust Pizza one of the more successful new products of the last year? Emotion, of course.

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