Political ad testing of Sanders’ “America,” ad (with Simon and Garfunkel enhancing the subtext) reveals how he’s is evoking emotion based on values.
After his first loss in Iowa, Donald Trump may want to consider quantifying the true implicit impact of his ads. In the days preceding the Iowa Caucuses, the Sentient Consumer…Read More
It’s Not Just an Implicit Attitude, it’s Related to Voting Preferences! Our recent article on the deeply held attitudes of Americans on the topic of muslim immigration has received a lot…Read More
With the recent events in Mali, Paris, and San Bernardino, and controversy surrounding leading Republican presidential candidates, Jeb Bush seems to be in a position to rise based on an…Read More
Warning: These Results Might Offend Your System 2 Sensibilities Sentient Decision Science is a fascinating place to work. For those of you who don’t know us yet, essentially we quantify…Read More
The latest data from the Sentient Consumer Subconscious Research lab reveals interesting insight on the non-conscious impact of debate performance from several GOP presidential hopefuls. Trump Continues to Triumph The…Read More
Fiorina Implicitly Impresses, Rubio Angers Conservatives and Carson Makes Gains among Moderates The Sentient Prime Implicit (SPI) scores are in, and the results are revealing important insight on the impact…Read More
On Wednesday night we’re running a Republican debate implicit impact study. With Ben Carson surging in national polls, it will be interesting to see how implicit perceptions of his candidacy compare…Read More