When To Add Implicit Measures

By Jeremy Clough
December 5, 2017
John Drake, Director of Business Development at Sentient, discusses how and when you should add implicit measures to your research at a recent TMRE talk. Discover the different implicit methods you can leverage like Emotional Appeal, Discrete Association and Self-ID.  In his presentation, John reviews the appropriate use of these measures, which can be added your research using our Sentient Prime® platform.

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Jeremy Clough


Vice President, Product & Marketing Strategy

Beware Amara’s Law: Musings on the 2019 ESOMAR Congress

Beware Amara’s Law: Musings on the 2019 ESOMAR Congress

By Joe SauerNovember 8, 2019For long as anyone can remember, ESOMAR has been the bellwether of the research industry, successfully charting and, in many cases, catalyzing fundamental change in the direction of marketing research worldwide. For its...



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