When To Add Implicit Measures

By Jeremy Clough
December 5, 2017
John Drake, Director of Business Development at Sentient, discusses how and when you should add implicit measures to your research at a recent TMRE talk. Discover the different implicit methods you can leverage like Emotional Appeal, Discrete Association and Self-ID.  In his presentation, John reviews the appropriate use of these measures, which can be added your research using our Sentient Prime® platform.

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Jeremy Clough

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Vice President, Product & Marketing Strategy


TikTok Ad Campaign Examined With RAPID Subtext

TikTok Ad Campaign Examined With RAPID Subtext

By Sarah McCannSeptember 21, 2020 At the recent IIeX NA event the Director of Subtext Operations Sylvia Kinnicutt and Storyteller Jeremiah Messer from Sentient Decision Science examined the TikTok commercial "It starts on TikTok". Leveraging the...

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