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About UsSentient Decision Science, Inc. is a leading consumer consultancy and provider of behavioral science research methods for businesses who want to better understand the true drivers of their customer and prospect preferences to thereby achieve unrivaled business advantage in their market. The Sentient Decision Science research approach works at the intersection of behavioral science, market research, and its clients' key business objectives. The end result is clear, incisive recommendations that provide a strategic advantage in the marketplace by tapping into the conscious and subconscious drivers of consumer behavior. Sentient Decision Science's Automatic Brand Association methodology is the first in the industry to quantify gut feelings by tapping the consumer subconscious and emotional associations with brands. Sentient Decision Science has a broad client base in retail, consumer packaged goods, home electronics, and financial services. For additional information, please visit Sentient Decision Science. You may also follow us on Twitter and visit our Blog. Welcome to Sentient Decision Science, the business of behavioral insight.
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