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About Us
Sentient Decision Science, LLC is a full service market research and consulting firm. The firm was founded by Aaron Reid, Ph.D. in 2007 in response to a need for more advanced, practical and precise research methods in the market research industry.
Sentient is a unique boutique research firm. Our business is based on a fundamental passion for behavioral insight. The prediction of behavior is of critical importance to the business community whose success and failure is dependent on knowing what people want, when they want it and why. This understanding drives business success, and we provide the insight to keep markets moving forward.
Who uses Sentient insight? Our clients include enterprise businesses, advertising agencies, communications firms, and other research firms.
- Enterprise clients like Sentient because they get senior level attention for their projects, and team leaders who treat their business questions like their own.
- Agencies like Sentient because we give more than lip service to the power of emotion in decision-making, in fact, we embrace emotion, study it, respect it’s power to move the market and then model it mathematically to provide quantitative guidance to the gut feeling.
- Communications firms like Sentient because we produce research that produces headlines.
- CEOs like Sentient because there’s nothing like having hard data to back up that gut feeling and action based solutions to pursue the appropriate strategy.
- Research firms like Sentient because we’re developing novel research solutions and methods that provide greater insights for the important work they are doing with their own clients.
Welcome to Sentient Decision Science, the business of behavioral insight.
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